At Factor Fifty, we are dedicated to helping luxury hotels, boutique independents, and small hotel groups stand out with world-class video production, photography, and content creation services. Today, we’re excited to announce a new collaboration with DayBlink GPO, the leading independent group purchasing organisation (GPO) for luxury hotels.
This partnership represents a powerful opportunity for hoteliers to access creative production services, from cinematic hotel films and social media content to strategic brand storytelling, on a collective purchasing scale that maximises value while retaining the individuality of each property.
DayBlink GPO is recognised as the largest independent supplier to luxury hotels, independents, and small groups. Their unique model allows hotels to leverage group contracts for essential services, from procurement and supplier management to logistics and delivery.
According to DayBlink GPO:
“DayBlink GPO is your one-stop shop for supplier management, including strategic sourcing, procurement, and delivery coordination. We harness the collective purchasing power of our members to establish group contracts for improved value. With luxury in mind, we work with you to realize these benefits while maintaining the individuality of your hotel.”
For hotel owners and operators, this means gaining access to trusted suppliers, enhanced negotiation power, and the ability to scale services without compromising on luxury standards or brand identity.
As specialists in luxury hotel video production, Factor Fifty understands the importance of creating content that speaks to discerning guests. A beautifully produced film or a suite of cinematic social media reels can transform how a property is perceived online, driving engagement, bookings, and long-term loyalty.
Our core services include:
By partnering with DayBlink GPO, Factor Fifty now makes these services more accessible to a wider network of hotels, delivering bespoke creative production at competitive rates.
Traditionally, luxury hotels have had to manage marketing and creative production on an individual basis, often negotiating contracts in isolation. Through this collaboration, DayBlink GPO members can access Factor Fifty’s expertise in hotel content production on a group-contract level.
The benefits include:
This approach allows hoteliers to achieve luxury-level creative content at scale, something that has traditionally been costly and time-consuming.
In today’s digital landscape, high-quality content is directly tied to visibility on Google, AI search platforms, and social media discovery algorithms. Video production, photography, and branded storytelling don’t just inspire travellers—they improve SEO rankings, increase time spent on websites, and drive direct bookings.
Hotels that invest in professional content production gain a measurable advantage:
By combining Factor Fifty’s expertise in SEO-optimised hotel content with DayBlink GPO’s procurement model, member hotels gain access to both world-class creative services and the ability to amplify them efficiently.
This collaboration is about more than just procurement—it’s about redefining how luxury hotels market themselves in a competitive landscape. By working with DayBlink GPO, hotels can maintain their individuality while benefiting from group-scale contracts. By working with Factor Fifty, they can tell their stories through cinematic production, photography, and content marketing that drives measurable results.
We’re proud to partner with DayBlink GPO to bring creative excellence, purchasing power, and luxury storytelling to hotels that want to elevate their guest experience and digital presence.